‘The continuing curve’
An example of the continuing curve is the laptop, more specifically the apple mac book. When one of the first Macintosh laptop came out it was every colourful, vibrant, plastic and bubble looking, some may say overly flamboyant. To me this resembles ideas from the rococo era. But the advances in the modern day are not as obvious and as extreme as the mid 1700’s. Instead the changes are more subtle; the modern laptop from apple seems to have more of a ‘yin’ approach. The shape and material reflects a more simplistic society, one that looks to nature for beauty rather than trying to alter it.
I do think that sensuous impulse is a factor the continuing curve because companies are in constant battle to draw the consumers’ attention; beauty has to be a factor in drawing attention to your product. As peoples desires change the company has to recognise this and change their product accordingly. This I believe is want creates this continuing curve.
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