I chose the clip board because it is what the coaches use to tell the players what to do in order to win. i am using it it to tell them what to do in order to win over there fans
Sunday, 12 June 2011
THE LETTER
Dear Miami Heat.
NBA teams are fragile as they constantly rely on fans. Fans are the foundation of the league; they bring in the money without them there would be no money therefore no NBA league. The pressure of losing is then exaggerated because fans are not loyal in supporting one team. This makes the league fragile and disappointing to many players.
Currently all NBA teams have fans how are not consistently loyal to one team, but Miami Heat are seen as the villains in the league because you are constantly buying players off other teams no matter what the consequences. This situation does not help you to secure fans as no fan wants to support the “evil” team.
Miami Heat, in order to keep loyalty of your fans you need to change your advertising and marketing direction. Firstly I suggest you should change your image from being perceived as the “villains” of the league and spend more time in the community to honestly win over your fans. Secondly you should market the Heat as heroes instead of “villains” in order to secure fans; this will make the league for the Heat less fragile and bring down the pressure of losing and also most likely bring in more money for the team.
Jacob Slattery
Subscribe to:
Posts (Atom)